Water & Wellness Delivery Case Study (Long Term Role)

Client: Water & Wellness SLC
Creative Director/Brand Manager: Kevin Faircourt
Timeframe: 2017–2024

Initial Challenges (Pre-2017):

  • No website, no storytelling, no strategy.

  • Minimal social media (barely active YouTube and Facebook)

  • No professional photo or video assets

  • Lacking consistent brand identity between look, feel, messaging, core design kit.

  • No automation

  • No delivery system

  • Legacy customer base but outdated processes

  • Flat revenue: ~$30–40K/month

  • 10 customers/day average

Key Implementations by Kevin Faircourt:

  1. Small Business Storytelling Website & eCommerce

    • Custom Shopify website to enhance customer user-experience

    • Local SEO and product funnels

    • Google Analytics & performance tracking

  2. User Generated Social Media + Content Ecosystem

    • Built from scratch: Instagram, (almost) Facebook,

    • Integrated brand storytelling and product marketing to highlight local business, regular joe, down to earth, likable and trustworthy

    • Video campaigns with testimonials and water education

  3. Delivery & Tech Infrastructure

    • Launched full SMS/email CRM system

    • Delivery route automation and digital scheduling

    • AI chatbot assistant

  4. Design, Branding, and Marketing Collateral

    • Brand Assets: business cards, brochures, signage

    • Product photography, bottle label design, event booth banner design

    • Developed and employed brand guidelines that were implemented across multiple customer facing platforms.

  5. Consulting + Strategic Leadership

    • Operated as de facto 3rd party CMO

    • Vision casting, partnerships, and growth targeting

The Results (2024):

  • 3X revenue growth: $100K+ monthly

  • 20–48 new customers per day (all-time high)

  • Expanded into water delivery and home filtration

  • Foundation laid for Water Startups franchise model

  • Water & Wellness now outperforms the national average of water stores by 300%

Kevin’s Role:

“My work on the digital side is kinda like the pit crew and engineering team in a Formula 1 race. I designed the car—but I also kept it running at high speeds, around every turn.”

Shorter Term Projects

Yoga Sunne (2018–2019)
 Brand Manager & Creative Director
Led full-scope creative and marketing initiatives for a co-op infrared yoga studio set in an upscale green-tech environment.

  • Designed and executed Instagram, Facebook, Email, and Google Ads strategy to promote memberships and teacher training.

  • Produced visual media and photography that captured the studio's unique ambiance and values.

  • Helped the company reach its highest revenue months through storytelling, elevated brand presence, and community-driven content.

  • Created lifestyle campaigns that increased user-generated content and positioned Yoga Sunne as a premium, wellness-forward brand.

Current Client Projects

Crystal Alkaline Water.co
Creative Director, Brand Launch & Media Campaigns
Visual storytelling, product design, and social rollout for a health-forward alkaline water brand rooted in luxury and science.

Observable Universe.com
Creative Strategy for Blockchain-Based Filmmaker Platform
Brand system and UX positioning for a decentralized, AI-powered platform supporting independent creators with funding and IP control.

Faircourt Mint.com / Kevin Faircourt.com
Founder & Lead Strategist
A boutique brand architecture and consulting firm helping emerging ventures craft meaningful identities and go-to-market strategies.

Water Startup.com
Franchise Packaging & Wellness Innovation
Developed turnkey brand kits, marketing systems, and creative direction for nationwide rollout of water-based businesses.

Dogue Palace.com
Luxury Hospitality for Pets – Brand Identity
Visual and narrative development for an upscale “Four Seasons for dogs” concept targeting premium urban markets.