Kevin Faircourt

Chief Marketing Officer | Brand Architect | Growth Strategist

Kevin Faircourt is an accomplished CMO with over a decade of experience driving brand growth, marketing strategy, and creative excellence across upscale technology, wellness, and lifestyle sectors. With a rare combination of strategic insight and hands-on execution, Kevin helps brands translate vision into measurable market success.

He specializes in shaping go-to-market strategies, scaling customer acquisition, and crafting premium brand identities that resonate with high-value audiences.

Key Competencies

• Brand Architecture & Market Positioning
  Define clear brand identities and differentiated market positions that align with consumer needs and business goals.

• Integrated Marketing Strategy
  Develop and oversee multi-channel campaigns (digital, social, influencer, PR) designed to build awareness, drive engagement, and increase revenue.

• Growth Marketing & Funnel Optimization
  Build and optimize customer acquisition funnels using paid media, organic growth tactics, and performance analytics.

• Executive Media & Messaging Leadership
  Guide C-suite communications, investor storytelling, and key brand narratives to align internal teams and external partners.

• Content Strategy & Production Oversight
  Lead the development of visual, written, and experiential content that connects emotionally with target audiences.

Selected Projects

Crystal Alkaline Water.com (April 2025-)
Marketing Director & Growth Strategy
Led launch campaigns, product storytelling, and digital marketing strategies that positioned the brand as a premium health and wellness offering.

Water Wellness Delivery.com (2017-2019/2021-)
(Water & Wellness)
Marketing Director & Brand Manager
Directed rebranding efforts and e-commerce marketing strategies for a leading water purification and wellness supplement brand, driving new product launches, online sales, and brand repositioning across wellness markets.

Observable Universe
Marketing Strategy for Blockchain Filmmaker Platform
Crafted go-to-market strategy and messaging architecture for an AI-powered, decentralized platform enabling creators to control their IP and monetize content.

Superprime Startups.com (2025-)
Founder & CMO
Built a boutique consulting firm providing strategic marketing, branding, and business development services to startups and growth-stage companies.

Water Startups LLC (Jan 2025-)
Marketing & Franchise Expansion
Developed nationwide marketing systems, franchise kits, and advertising strategies to scale water delivery and wellness services across U.S. markets.

Dogue Palace.com (In Dev)
Luxury Pet Hospitality Marketing Lead
Created investor presentations, brand materials, and premium lifestyle campaigns for a high-end “Four Seasons for dogs” hospitality concept.

Yoga Sunne.com (2018–2019)
Marketing Director & Brand Manager
Led marketing strategy across Instagram, Facebook, email, and Google Ads, driving record revenue months for this co-op infrared yoga studio.
Oversaw lifestyle media production, increased user-generated content, and elevated the studio’s premium market position.

Global Tribe Retreats.com (2014-2016)
Brand Strategy & Marketing Advisor
Developed brand narrative, marketing assets, and promotional strategies for an international wellness retreat brand, increasing digital presence, enhancing community engagement, and supporting event sales.